SEA & SEOEKB Security Systems
Since January 2023, we have been managing EKB's SEA campaign and supporting them in SEO. Already after the first months we could achieve first successes.
Our role
- Ongoing support of the SEA campaign
- Creation of conversion tracking
- Content optimization of the content
- Structural optimization of the content
- Metadata strategy and implementation
- Monthly reporting
Project description - SEA & SEO
When EKB came to us, they were no longer satisfied with their previous agency for SEO and SEA. EKB did not have the resources or knowledge to handle the SEA campaign and search engine optimization. This was the background why we were allowed to take over these projects and to this day we are proud to actively support them in these areas.
Since January 2023, we have already seen amazing progress. The organic traffic on the website has noticeably increased and the SEA campaign has already generated many leads. But that's not all. Since taking over the campaign, EKB has already won new orders thanks to our support.
FIRST SUCCESSES SEO
Organic traffic
+ 42%
Compared to December 2022, organic traffic increased by 42% by May 2023.
Organic visibility
+ 56%
From December 2022 to May 2023, 56% more organic impressions were generated.
∅ ranking position
+ 10%
From December 2022 to May 2023, the average ranking improved by 10%.
Challenge
Quickly noticeable optimizations
The biggest challenge was to quickly achieve noticeable improvements in SEA and SEO for EKB. This was because EKB had not been able to generate any new orders for a long time, its organic visibility had continuously deteriorated, and the SEA campaign had not brought any real success. In addition, the costs for the SEA campaign were to be reduced.
FIRST SUCCESSES SEA
Paid Traffic
+ 30%
Compared to December 2022, paid traffic increased by 30% by May 2023.
Cost per click
- 50%
From December 2022 to May 2023, we were able to more than halve the cost per click.
Leads
+ 400%
Thanks to the optimized SEA campaigns, EKB GmbH was able to quadruple the leads by May 2023.
Solution
Our solution for EKB
In the first step, we optimized the metadata of their website based on keyword research. Further, we made the content structure and content adjustments. We performed the technical SEO optimization in the course of the website relaunch.
We were able to turn the downward trend in organic visibility into a positive trend and increase the number of website visitors. We relaunched the SEA campaign, changing the ad texts, keywords and bidding strategy, among other things, in such a way that we were able to reduce click costs and direct relevant traffic to the website.
“Dewave's service is great! Highly recommended for anyone looking to develop a new website or optimize SEO and SEA campaigns. Thank you very much!”
About the customer
EKB GmbH
EKB Security Systems GmbH is a traditional family business for security systems with many years of experience. Since its foundation in 1997, the company has specialized in electronic burglary protection. In the meantime, the company has installed more than 4,000 security systems throughout Switzerland, which it continues to service and maintain to this day.
Ready for success? Come join us on the SEA and SEO journey!
