itesys AGOngoing Search Engine Optimization
As SAP experts, itesys AG knows the importance of seamless processes. That’s why they’ve been using iundf Dewave since July 2022 to optimize their online performance. We work closely with their marketing team to continuously improve organic visibility.
Our role
SEO Analysis & Strategy
Planning and Implementation of SEO measures
Monitoring & Reporting
SEO for the software service provider itesys
From the very start of the new website’s conception, we integrated a comprehensive SEO strategy. Following the successful technical implementation, we applied tailored SEO measures that significantly boosted online visibility, rankings, and organic traffic. We continuously optimize the website and actively support itesys in implementing various SEO initiatives.
Resultate SEO
Organic traffic
+ 300%
Organic traffic increased threefold from July 2022 to June 2023.
Organic visibility
+ 118%
From July 2022 to June 2023, impressions doubled in Switzerland and Germany.
ø Ranking position
- 50%
From July 2022 to June 2023, the average ranking (CH & DE) of important SAP keywords improved by over 50%.
Challenge
High competition in a technical environment
itesys operates in a highly competitive industry, with established competitors already enjoying strong visibility on Google. Additionally, SAP itself covers many topics and keywords that are also part of itesys AG’s service portfolio.
To improve rankings, both content and technical optimizations were necessary – without compromising the design, core messages, or existing titles and texts.
Our solution
Step by step to better rankings
From the very beginning of the website’s development, we established a solid SEO foundation. This included optimizing metadata and title tags, creating search engine-friendly content (supported by detailed content briefings and SEO reviews), and ensuring technical best practices.
As part of our ongoing SEO optimization, we implemented structured data, built an intelligent internal linking strategy, and carried out initial off-page optimization, including managing Google My Business. These efforts were continuously refined through A/B testing and in-depth monitoring.
Early successes became evident, with a noticeable improvement in the organic click-through rate (CTR). To further enhance results, we integrated additional structured data and fine-tuned content and content structure for relevant keywords.
Our SEO SLA ensures the website’s continuous development, guaranteeing long-term visibility and success.
“With their friendly manner and impressive know-how in SEO and website development (including content, design, and more), the guys at iundf Dewave satisfy us again and again. Working with them is always fun and a real win for our company :-)”
About the customer
itesys AG
Itesys is the largest SAP Basis service provider from Switzerland and the people working at itesys AG are real SAP nerds. They are specialized in technology and support large and small companies from all industries with questions about SAP operation and SAP technology. Whether SAP operation on-premise or from the cloud, they have your SAP system under control around the clock and ensure with their SAP monitoring that your SAP system always runs smoothly.
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