Website DevelopmentSEO-optimized website for the dental clinic Swiss Dental Center

Our crew at iundf Dewave redesigned the Swiss Dental Center website, focusing on UX and SEO.

Website des Swiss Dental Center auf verschiedenen Geräten – Desktop, Laptop, Tablet und Smartphone – mit freundlichen Porträts und modernen Farben.

Our role

  • SEO strategy

  • Web concept development

  • UX / UI design

  • Web development

  • SEO content

Project description

We were tasked with implement a comprehensive web project for the dental center Swiss Dental Center, a dental clinic in Zurich. From the SEO strategy and web concept to the full implementation, we took the lead. Together with our Crea Unit at the iundf Group, who contributed to the design, we placed particular emphasis on an SEO-optimized and user-friendly information architecture, a high-performance website, and SEO content. Throughout the project, we acted as the single point of contact between the client and stakeholders.

Darstellung der mobilen Website des Swiss Dental Center auf vier Smartphones, mit Abschnitten zu Veneers, Zahnarztangst, dem Ärzteteam, chirurgischer Behandlung und Online-Terminbuchung

Challenges

Positioning in a highly competitive market

Our challenge was to position Swiss Dental Center in the highly competitive Zurich market and achieve quick results in the form of increased booking inquiries. At the same time, we needed to integrate an existing booking platform into the website without compromising SEO-critical factors. These challenges required a precise and strategic approach.

Tablet-Ansicht der Website des Swiss Dental Center mit verschiedenen Inhaltsseiten zu Untersuchung, Zahnröntgen, Weisheitszahnentfernung und Standortinformationen der Praxis.

Our approach

Simplicity meets Technology

To achieve quick results, we used standard design components customized to match Swiss Dental Center’s corporate design guidelines. This approach allowed us to complete the project in the shortest possible time without compromising on design or quality. A clean, minimalist layout further enhances usability and effectively highlights the client’s unique selling points. Additionally, we seamlessly integrated the booking platform into the website to provide visitors with a convenient appointment scheduling experience.

Through a structured approach, solid web concept development, and a newly designed information architecture, we created a refined online presence. We placed a strong emphasis on developing an effective SEO strategy to maximize Swiss Dental Center’s visibility in Zurich’s highly competitive market.

For content management, we implemented Storyblok, a cutting-edge headless CMS that replaced the previous WordPress environment. Its flexible architecture enables tailored customizations and ensures significantly simplified, intuitive content management and updates. As a result, Swiss Dental Center now has a future-proof and scalable solution.

  • Ausschnitt der Swiss Dental Center-Website mit einem Abschnitt zu weiteren Dienstleistungen. Die Kategorien „Ästhetik“, „Zahnerhaltung“ und „Zahnersatz“ werden beschrieben, jeweils mit einem Link zu mehr Informationen.
  • Ein Smartphone zeigt das geöffnete Navigationsmenü der Swiss Dental Center-Website. Es enthält Kategorien wie „Kompetenzen“ mit Unterpunkten zur zahnmedizinischen Versorgung, sowie Links zum Team, zur Praxis und zum Kontakt. Unten befindet sich ein Button zur Terminbuchung.
  • Ausschnitt einer Teamübersicht auf der Swiss Dental Center-Website. Gezeigt werden Fotos und Namen mehrerer Dentalhygienikerinnen in einem klar strukturierten Layout.

    We transform your ideas into a powerful, user-friendly website.

    Our collaboration with iundf Dewave was marked by professionalism, attentive listening, and patience. As non-experts, we felt expertly guided through the entire process of creating our new website from A to Z and our needs were always kept in focus. Thank you!

    Friedel KlaasDentist and partner of Swiss Dental Center

    About Swiss Dental Center

    Swiss Dental Center is one of the largest dental clinic in Zurich, specializing in high-quality dentistry. For over 20 years, its experienced team has been providing comprehensive treatments, ranging from preventive care to complex surgical procedures. The clinic focuses on patient-centric care, state-of-the-art technology, and high-quality standards to promote long-term dental health - quasi our counterpart in the dentistry.

    Start your journey to digital success with Dewave!