Lead Generation Landing PageScharfer Maxx

Our role

• technical concept

• web development

• project management

Project description

For our client Käserei Studer and their popular product “Scharfer Maxx” we developed a customized microsite in collaboration with Inhalt und Form as part of a price draw campaign. The primary goal was to generate leads. By integrating Mailchimp directly, the email addresses of prize draw participants were collected in the email marketing software for future campaigns. The leads were not generated online but at the Point of Sale (POS). Thanks to UTM tracking, the source of each lead could be measured and analyzed to optimize the effectiveness of various touchpoints.

Challenges

Fast implementation meets sustainable solution

The biggest challenge in this project was the extremely short implementation time while ensuring efficient cost management. Due to the high demand for fast loading times, using a CMS was not an option. Additionally, a simple and user-friendly configurator needed to be integrated without compromising performance.

Another challenge was allowing users to register multiple times to increase their chances of winning. However, the solution used with Mailchimp does not natively support multiple registrations.

A CMS-based solution was also ruled out due to time constraints, yet a reusable solution was developed that Käserei Studer can leverage for future campaigns.

Our approach

Hard-coded solution with Mailchimp integration

To overcome the challenges, we developed a custom microsite without a CMS, allowing for a fast implementation. By directly integrating Mailchimp, we created a reusable solution for future email marketing campaigns. This combination provided Käserei Studer with a cost-effective and flexible platform for lead generation. Additionally, we enhanced Mailchimp’s standard functionality, which was designed to prevent multiple registrations, with a custom script tailored to the client’s specific requirements.

About Käserei Studer

Located in the idyllic region of Thurgau, Käserei Studer is a traditional company with over 150 years of experience in cheese production. For many years, the dairy has combined craftsmanship with innovative ideas to create exceptional cheese products.

The company is particularly known for its “Scharfer Maxx” – a cheese that stands out with its bold flavor and distinctive character. As a pioneer in the cheese industry, Käserei Studer continuously explores new paths, gaining recognition for its unconventional creations and innovative market presence.

With a team of experienced cheesemakers, Käserei Studer ensures that every piece of cheese is a true delight for the senses.